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GOLDEN10The Golden Coast lands July 1. You shop first.
Est. 2026 · The Portuguese Coast
Gold for the girl who never takes it off.
01
Maré means "tide" in Portuguese. It's everyday gold jewellery inspired by the coast Ariana grew up on. Waterproof, tarnish-resistant, and priced to actually live in ($39–47). Not a fine-jewellery house and not pretending to be one: this is real-gold-look pieces for the girl who wears gold to the beach and never takes it off, built founder-first and TikTok-first.
Waterproof stainless and water-resistant brass, plated in gold. Gold you put on and forget, through salt, sun, and showers.
Created by Ariana and inspired by the Portuguese coast. The person, the feeling, and the place are part of the brand: intentional, distinct, and recognizable.
Real gold look at an everyday price. We say exactly what each piece is: plated, never "solid", because trust is what makes a $45 brand feel worth it.
02
The wordmark is Maré set in Fraunces. Keep the é accent always; it's part of the name and the Portuguese origin. Let it breathe.
03
A warm, sun-bleached base so the brand reads calm and effortless, with one bold note: azulejo cobalt, the Portuguese-tile blue that makes Maré recognisable. Cream breathes, gold warms, blue signs the name. Click any swatch to copy its hex.
04
An editorial serif used with restraint, over a clean, quiet sans. Distinctive, not the default Didone every other jewellery brand reaches for.
Headlines, wordmark, hero lines, editorial moments. Warm, characterful, slightly soft. Regular & Italic.
Maré is everyday gold jewellery inspired by the Portuguese coast, designed by Ariana and made to be worn through salt, sun, and water. Clean and quiet. It lets the serif and the gold do the talking.
Eyebrows: uppercase, letter-spaced .22em, in Gold.
| Display | Gold for the girl |
| H2 | The Golden Coast |
| H3 italic | From the morning swim to the long dinner. |
| Body | Waterproof, tarnish-resistant gold, made to stay on. |
| Eyebrow | The First Drop · July 1 |
05
This is the one element that makes Maré unmistakably Maré: a Portuguese tile motif in azulejo cobalt. It's your moat against blending into every other cream-and-gold brand.
Use it as accents plus one feature moment per page: a corner stripe, a restrained chip, a wash behind a section, and a single full tile band. Never wallpaper a whole page with it. The discipline is what keeps it feeling intentional and premium rather than busy. Spend your boldness here and keep everything around it quiet.
06
Warm, personal, poetic, unhurried. Maré speaks as Ariana, not as a marketing department. Always signs off Com amor, Ariana x Maré.
We use: tide, coast, gold, sun, salt, everyday, layered, golden hour, stay on, Maré.
We avoid: maison, atelier, heirloom, solid gold, fine jewellery, bling, sparkle, "saltwater girls."
Gold for the girl who never takes it off.
The kind of necklace you put on and never want to take off. Wear it alone, or layer it.
So I made Maré myself. And now I make it for you.
A little gold in your inbox, straight from the coast. Com amor, Ariana.
07
Shot as if light were the subject: golden-hour, sun-faded, natural. This is the single biggest driver of desire for a young buyer, so it has to feel real and hers, never catalogue stock.
08
The core building blocks, styled on-brand, so every page and post stays consistent.
09
These protect the brand legally and reputationally. They are not optional.